Circle K launches Batman, Superman limited collectibles alongside DC
Published on: Sep 14, 2023
Customers that spend $10 on qualifying merchandise and fuel will have access to different hero-themed items available in select markets while supplies last.
Circle K has partnered with DC to launch a special collection of items starring the brand’s superheroes and supervillains. Every time a customer spends $10 on qualifying merchandise and fuel, they will receive one of the 24 limited-edition “HeroBadge” stickers or patches until October 31.
“From Superman’s cape to The Joker’s mischievous grin, HeroBadges perfectly capture the essence of beloved DC characters, and we’re thrilled to give Circle K customers a way to collect and show off their favorites on their water bottles, laptops, phones and more. This collaboration between Warner Bros. Discovery Global Consumer Products and Circle K allows people of all ages to express their fandom and spread the excitement with friends and family,” said Melissa Lessard, Head of North American Marketing at Couche-Tard.
In addition, by scanning HeroBadges on Win.CircleK.com, customers can enter for a chance to win a trip to Warner Bros. Studio Tour Hollywood in California or one of the weekly DC Super Hero swag prizes. These include items like skateboard decks, exclusive throw blankets, framed wall arts, thermal water bottles and more.
Additionally, licensed DC plush toys of Superman, Batman, Wonder Woman and Harley Quinn are available for purchase in select stores.
