Love’s rebrands Trillium as Love’s Alternative Energy

New name reinforces the company’s brand strength and accelerates growth in the energy sector.

Love’s has announced that Trillium Energy Solutions, a leading provider of alternative fueling solutions and a member of the Love’s family of companies, will be rebranded as Love’s Alternative Energy. 

The move is part of a broader strategy to streamline branding and strengthen the company’s portfolio as the company expands its presence in the evolving energy sector. The new branding and messaging will be officially introduced at the ACT Expo, which begins today in Anaheim, California. 

This rebranding reflects the company’s commitment to meeting the changing needs of customers across the U.S. and Canada by offering a full suite of fueling options at both public and private facilities.

“Trillium brings over 30 years of experience serving the refuse and transit sectors, while Love’s has strong relationships with fleets and travelers across America's highways. Together, that’s a powerful combination for fleet operators and motorists seeking to reduce costs and emissions,” said Ryan Erickson, Vice President of Alternative Energy for Love’s.

The rebranding also honors the vision of Love’s late founder, Tom Love, who was key in acquiring Trillium in 2016.

Love’s Alternative Energy will continue to offer a wide range of solutions, including: Compressed Natural Gas (CNG), hydrogen fueling stations, electric vehicle (EV) charging infrastructure and low-carbon energy supply from Renewable Natural Gas (RNG).