MADIC group: Driving the Digital Future of Service Stations
Published on: Feb 18, 2026
Advertorial
MADIC group is reshaping the future of service stations with smart payment solutions, data‑driven platforms, and seamless omnichannel journeys. Discover how their innovations turn every touchpoint into a connected, customer‑centric experience.
Digital transformation is profoundly reshaping service stations and convenience retail. Once focused mainly on simple transactions, these environments are now becoming connected, interactive spaces centred on the customer experience. At the heart of this evolution, digital innovations — smart terminals (a market expected to reach nearly $2.8 billion by 2030), management platforms, data marketing, and interactive displays — are redefining the act of payment and customer relationships.
In this context, the MADIC group positions itself as a key player in the “service station of the future,” combining multi-payment equipment, digital solutions, and data technologies to create smooth, fast, and personalized customer journeys.
The MG PAY solution
At MADIC Italia, a subsidiary of the MADIC group, teams are addressing this evolution with a new generation of products designed not only to process payments but also to secure and enhance the customer experience across all self-service environments.
The MG PAY range offers secure, modular payment solutions designed for demanding environments. It includes contactless devices, hybrid systems, and all-in-one terminals, combining certified security, flexibility, and scalability. The offering spans compact terminals and low-power NFC readers to robust hybrid readers and premium outdoor terminals, supporting multiple payment methods for applications such as parking, vending, and fuel distribution.
By adopting the PCI-PTS 7.x standard early and offering a comprehensive range of screen-equipped devices, MADIC Italia enables its partners to go beyond simple payment acceptance and deliver modern and secure user experiences.
The evolution of POS systems, multiplying personalized offers and seamless engagement
Personalised offers and seamless engagement have become a critical strategy for modern retail. POS transaction data is harnessed and analysed (fuel type, retail items), allowing loyalty or digital receipt-based mobile apps to provide relevant, personalised offers and more.
MADIC UK, a subsidiary of the MADIC group, built their EVOLUTION EPOS software suite on open APIs to allow easy integration with third-party apps and services. As such, EVOPOS is integrated with BPme, Shell GO+ and Esso loyalty apps, which all provide engaging personalised offers and more. Their recent partnership with Ubamarket, a white label loyalty app, allows independent retailers to offer the same personalised touches as major oil companies, during the customer journey.
Beyond mobile phone-based apps, the next generation of broad personalisation is coming through blended technology. Age estimation cameras at the POS, capture the age and gender of the customer, triggering tailored digital advertising on the POS and store digital media. This allows real time ad targeting with no sign up required. With the POS as the hub, retailers gain valuable insights without the burden of loyalty schemes.
The rise of omnichannel journeys: paying at the pump, in‑store, or inside the car
For decades the customer journey followed a single predictable route, purchase was done at a till in a central location. In an increasingly fast paced world where speed and convenience are key, customers now expect a frictionless purchasing process with options to pay at multiple touch points, nowhere more so than on a forecourt.
MADIC’s EVOLUTION EPOS suite allows them to support omnichannel journeys. Options to pay at pump via mobile app exist through their EPOS integrations with all major oil suppliers (BPme, Shell GO+ and Esso) or via direct payment at their MG PAY 101 outdoor payment terminal (OPT). In either case, EVOLUTION integrates seamlessly, and importantly, keeps data in one place. Pin on glass (POG) payment technology is rapidly emerging, reducing the reliance on traditional hardware and giving further flexibility over payment options.
In-store shelf-checkouts (SCO) at service stations are increasingly expected. Adding the ability to pay for fuel on EVOSELFCHECKOUT provides another convenient pay point option. SCO transactions can be easily transferred to any traditional store POS, in the event of an issue, providing a seamless omnichannel experience if a problem occurs.
MADIC group’s recent project with forecourt retailers Park Garage Group (PGG Plc) in the UK, meant customers could order store goods from their car, via their mobile phone, whilst charging at PGG’s EV hub. Orders flow from mobile phone to in-store POS, allowing easy order management and options to pay in-store or via mobile. Orders can be picked up from in-store or delivered to the car. This mixture of branded online and in-store interaction means touchpoints are connected and seamless. Turning EV dwell time into transaction time and capturing revenue from previously untapped moments.
An enhanced customer experience through digital solutions
Beyond payment equipment, MADIC digital integrates solutions that enhance the entire customer journey. Through dynamic display systems such as Highview, retailers can broadcast targeted messages in real time, highlight their offers and services, guide customers toward stores or additional services, and create personalized interactions. Payment thus becomes a gateway to an omnichannel experience that combines transaction, communication, and customer loyalty.
Data-driven decision-making
MADIC group solutions leverage data to transform interactions into actionable insights. Operators benefit from software platforms such as MAGVIEW to analyse customer behaviour, measure equipment performance, optimize marketing campaigns, and manage their operations in real time. This data-driven approach maximizes the value of every touchpoint and improves the profitability of retail locations.
By combining industrial expertise, digital innovation, and strategic vision, MADIC group positions itself as a key partner in the transformation of service stations and convenience retail, with the objective of enabling retailers to offer a distinctive, high-performance, and sustainable payment experience.
“Payment is no longer a simple transactional act: it is becoming a key element of the omnichannel strategy, a driver of commercial performance, and a catalyst for customer loyalty,” explains Fabrice Chapelain, CEO of MADIC group.
In conclusion, digital innovation is profoundly transforming the payment experience in service stations and convenience retail. By integrating multi-payment solutions, automation, data, IoT, and digital marketing, MADIC group is helping to evolve these locations into intelligent, connected, and customer-centric spaces.
