Moeve launches new service station concept

As part of its Positive Motion strategy, the company plans to transform 600 retail outlets per year in Spain and Portugal.

Moeve, formerly known as Cepsa, has unveiled its new concept for its service stations with the opening of its first renovated facility in Madrid. 

With this opening, the company aims to revolutionize the fuel retail sector while developing its Positive Motion transformation strategy. The newly inaugurated station will spearhead the company's new retail network based on this fresh concept.

This format focuses on multi-energy supply, as well as complementary services such as dining, entertainment, convenience and retail.

The new Moeve station, located in Campo de las Naciones (Madrid), features 20 traditional fuel dispensers and six ultra-fast 350 kW charging points, all powered by 100% renewable energy. The equipment is equipped with digital payment options and are able to refuel renewable diesel (HVO100), in addition to six gas refueling positions with LPG and CNG. Additionally, six more charging stations are planned for installation in the coming months.

Customers can also access a 300 m² store offering food, hygiene, cleaning products, and over-the-counter pharmacy items, in partnership with Carrefour. The station also includes a Food Hall with a variety of culinary options, featuring diverse menus from various brands.

Moeve aims to transform its 1,800 stations in Spain and Portugal into this new concept, with plans to renovate 600 stations annually. For its first milestone, the company aims to have 80 transformed stations in operation by the end of 2024.