Orlen launches healthy snacks throughout German station network
Published on: Oct 30, 2023
The retailer has partnered with TV chef Frank Rosin and his brand Green Rosin to create these new products developed to cater to new consumer habits.
Orlen Deutschland has developed healthy and light snack creations together with star chef Frank Rosin and his food brand Green Rosin. The new products, mostly vegetarian and vegan snacks, are free from any preservatives and intended to expand the bistro range at the brand and star service stations.
Around 20 recipes have been created by Rosin for over 600 locations across Germany. The results are vegetarian and vegan creations, as well as classics with meat. From now on, those who follow a conscious lifestyle and travel a lot will no longer have to give up on enjoying a healthy diet at the company’s fuel retail network.
With this new range, Orlen aims to cater to customers with new consumer habits, especially in situations where healthy options are often limited. The choice of Green Rosin snacks includes, for example, wraps with falafel or chicken, or farmer’s sandwiches of various sizes.
“Frank Rosin is an absolute expert when it comes to innovative and special food creations. With the Green Rosin snacks, we are further expanding our bistro range and responding to our customers’ increased demand for plant-based snacks,” said Kai Frahm, Head of Category Management at Orlen Deutschland GmbH.
The launch of the new Green Rosin product selection will be accompanied by a major social media campaign called “Iss besser so!” (“A better way to eat” in German) as well as advertisements in the trade press. Customers can also win a trip to the Rosin restaurant in Dorsten, as well as gift baskets with products from the star chef.
