Orlen scores positive reception in Germany
Published on: Nov 28, 2023
Nearly four out of ten citizens are familiar with the brand, and almost a third are aware of the connection to the Polish multi-energy group Orlen S.A.
Orlen Deutschland GmbH has received positive reception from German citizens. With 606 petrol stations in operation, the company ranks sixth among the largest German petrol station operators, covering six percent of the market.
A comprehensive rebranding is currently in progress with the goal of operating around 100 locations in the country by early 2024. Similarly, an ambitious brand strategy is currently being pursued with the slogan “Moving More Together” with the goal of co-branding Orlen and star in the medium to long term.
The strength of the brand in the German market was confirmed by a survey conducted in Germany with 1,100 participants. According to the survey, 41% of respondents were familiar with the brand.
Focusing on the current and future needs of customers is an important part of the corporate strategy, which takes into account changing trends and consumer preferences in the mobility sector. Germany is among the selected markets in which the infrastructure for electric vehicles will be significantly expanded by the parent company.
By the end of 2022, Orlen Germany had embarked on an ambitious path to accelerate e-mobility and the shift to cleaner fuel alternatives. The goal is to set up more than 100 High Power Charging e-charging points in Germany by the end of 2024.
