Shell relaunches loyalty program

Shell GO+ will replace Miles & Me to offer more perks for regular customers and is currently available in selected countries.

Shell has unveiled a new loyalty program to replace its previous Miles & Me platform and offer benefits for regular customers, Shell GO+.

Regular customers will be able to make the switch via the brand’s app, as they can link their Air Miles account to Shell GO+. With the new loyalty program, third-party vouchers are also available against redemption of Air Miles. 

The new platform also allows users to save digital stamps and take part in special contests that allow you to save for free products.

“We wanted to offer our regular customers more, in a more user-friendly way. Shell GO+ works easily via the Shell App. This allows us to tailor discounts and other benefits to personal preferences. Whether you often load or refuel with us, come for a nice fresh sandwich, want coffee or tea on the go, or bring the car for a wash,” said Jeanine Bakx, general manager Mobility Benelux and France at Shell. 

Currently, the service is only active in select countries where the brand is present across Europe, Asia and the Middle-East.