ADNOC, TotalEnergies roll out lubricants across Egypt

The lubricants rollout aims to reach 3,000 points of sale by the end of 2026.

ADNOC Distribution, in partnership with TotalEnergies Marketing Egypt, has launched its ADNOC Voyager lubricants across Egypt, marking the brand’s first availability in third-party retail outlets in the country. Initially present in select Greater Cairo and Nile Delta locations, as well as on Amazon and noon, the rollout aims to reach 3,000 points of sale by the end of 2026.

The lubricants are produced at a TotalEnergies-operated blending facility in Borg El Arab, supporting Egypt’s industrial growth and aligning with national goals to boost local manufacturing and reduce import reliance. The launch follows ADNOC Distribution’s 2023 acquisition of a 50% stake in the company and forms part of its broader five-year plan to expand into North Africa.

At the official event held at Abdeen Palace in Cairo, executives from both companies emphasized the strategic importance of the partnership, highlighting the blend of local production and international performance standards. With over 180 certifications and presence in more than 47 countries, ADNOC Voyager targets Egypt’s large and growing lubricants market, estimated at 450 kilotonnes annually.

The launch was accompanied by the introduction of the “Voyager: Powering Your Everyday Performance” campaign, emphasizing the product line’s reliability, efficiency, and protection across automotive, industrial, and marine applications.