Asda expands Too Good to Go partnership

Close to 1,000 locations will now offer customers Surprise Bags at a reduced price to avoid food waste.

Asda is extending its partnership with Too Good To Go across nearly 1,000 sites from September, as ​the retailer​ continues its focus on ensuring edible food is not wasted.

The rollout follows a successful trial across a number of supermarkets, convenience stores and foodservice sites. Since forming the original partnership in 2021 through the former EG Group convenience sites, over 2,000,000 kilograms of food has been saved from going to waste.

“Alongside our existing food waste reduction partners, Too Good To Go will play an important role in continuing the progress we’ve made to date in minimising waste and supporting customers, communities and charities,” said Sam Dickson, Asda Vice President for Commercial Strategy, Operations & Own Brand.

The digital platform will now be available at different sites, including Asda supermarket and Asda Express stores, as well as foodservice sites located in Asda stores such as LEON, Greggs, Sbarro and Subway. Surprise Bags from Asda Supermarkets will be available for £3.30 and will include a minimum £9 worth of goods. 

Bags from Asda Express, LEON, Greggs, Sbarro and Subway will vary in price depending on the contents, but could include breakfast items, lunch, and dinner food, and even a cakes & pastries bag.