bp launches new loyalty program in the US

The earnify app aims to simplify and reward fueling and shopping by integrating an intuitive loyalty program and a streamlined user experience.

bp has announced the launch of earnify, a new app designed to revolutionize the fueling and convenience store experience for consumers. 

Based on consumer research, the platform goes beyond simply rewarding fuel purchases, aiming to deliver a seamless, integrated, and rewarding experience for users, both at the pump and in-store. earnify users can earn points on every dollar spent at bp and Amoco locations, both on fuel and in-store items. 

Users earn 1 point per $1 spent on fuel and 2 points per $1 spent on other in-store items, along with an always-on 5¢ per gallon savings on fuel purchases. Points can be redeemed for various rewards, including additional fuel savings, in-store purchases, or special promotional offers.

"We are thrilled to introduce earnify™ and deliver a time-saving digital offer that elevates our US convenience and mobility business and gives our customers what they want, when they want it, and how they want it," said Greg Franks, senior vice president, mobility and convenience, Americas at bp.

With earnify, bp is aiming to increase customer touchpoints from 12M to more than 15M per day by 2025 and double its convenience gross margin by 2030.