Circle K, Kangaroo Express franchisees tap tobacco loyalty and data services

Over 300 stores will now be able to offer loyalty promotions and enable its customers to be part of different trade programs.

Alimentation Couche-Tard has reached an agreement with Patron Points for loyalty and scan data services to legacy franchisees of Circle K and Kangaroo Express. 

Through this partnership, Patron will enable over 300 franchised locations to offer tobacco loyalty promotions, as well as participate in digital trade programs offered by leading tobacco brands. These services are designed to allow c-store owners to have the tools they need to keep the consumers they already have, while also opening opportunities for acquiring new ones.

“With Patron Points, all of our Passport point-of-sale stores are now able to participate in Altria Tier 3 and RJR digital loyalty incentive programs, allowing them to offer superior value within the tobacco category. With these programs there is also an added bonus, as these franchisees are now able to provide unique savings with CPG loyalty offerings to their customers as well,” says Greg Dean- Director of Domestic and International Marketing at Circle K- Worldwide Franchise.

Patron Points was founded in 2004 and is one of the leading companies in c-store loyalty applications, scan data analytics, mobile app solutions, as well as other customer retention tools.