From forecourt to futurecourt

MoveYou helps fuel retailers and mobility providers bridge the gap between fossil and electric mobility through an all-in-one platform that unifies charging, payments, loyalty, and customer experience.

MoveYou is the #1 SaaS mobility platform that allows you to offer multiple forms of mobility (such as refueling, charging, and parking) in a single customer proposition, combined with mobility card management, loyalty, order processing, and credit management.

Why smart fuel players need to make the move to EV now

The electrification of mobility is no longer a thing of the future; it is happening now. More and more fuel retailers, as well as other companies in the mobility sector, are facing changing driving behavior, new customer expectations, and increasing pressure to integrate charging solutions. But the transition to EV is not easy. It affects infrastructure, revenue models, and customer experience. Nevertheless, there are enormous opportunities here for those who dare to innovate and take the step towards the future.

In The Charging Business special, we show how, as a service station or retailer, you can not only respond to this transition but also move forward. With practical insights and concrete solutions from the MoveYou platform.

Why we do it

We believe that mobility should be simple, safe, and smart. Whether you're driving fossil fuel, electric, or both. Your customer doesn’t want friction—they want solutions that work. Our mission is to remove the complexity behind modern mobility so that operators, fleet owners, and retailers can focus on what really matters: delivering value to their customers.

Our background is in IT

When we stumbled into the fuel world by chance, we immediately saw that something fundamental was missing:

A platform that connects fossil energy and e-mobility. Not fragmented systems, but one environment where everything comes together. So you can offer combined mobility services in one clear customer proposition.

That’s why we built an agnostic SaaS platform that enables companies to gradually evolve into full-service mobility providers. We support hybrid fleets, integrate fuel and charging transactions, enable home charging, manage loyalty programs, and give you and your customers full insight through white label portals and apps.

The shift: from pump to platform

Electric vehicles are fundamentally changing the business model of gas stations. Charging takes longer than fueling, which reduces throughput and puts pressure on familiar habits and operational strategies.

EV customers stay longer, which calls for a whole new experience: comfortable waiting areas, hospitality, retail, digital services, and relevant offers. EV drivers also represent a new audience with new demands: real-time availability, clear pricing, and seamless payments. That means investing in infrastructure and technology.

Becoming a Charge Point Operator (CPO) sounds simple but comes with operational complexity. How do you manage pricing by location, time, or customer type? How do you ensure uptime, preventive maintenance, and transparency? How do you make sure your location is more attractive than the competition?

What we often see: fragmented systems, scattered data, and shrinking margins due to inefficiency or hidden costs. Without a solid IT foundation, those challenges quickly turn into risks. That’s exactly why we built the MoveYou platform.

What we see in practice

Most fleet managers don’t choose between fossil or electric—they choose both. They want control, convenience, and a clear overview. Our platform provides it: from home charging sessions that split automatically per employee to real-time transaction visibility in one central dashboard.

Brands like Repsol in Spain already bundle all their mobility services in a single app. We make that possible for everyone. Fully white label, scalable, and flexible.

Secure payments. No surprises.

Recent fraud cases involving charge cards highlight how vulnerable many systems still are. That’s why we built MoveYou MAS (Mobility Authorization Server), enabling businesses to handle payments securely—without relying on third parties like Visa or Mastercard.

Our MAS is one of the largest closed-loop networks in Europe and offers:

• Self-managed card issuing (virtual and physical)
• Spending limits per user
• Advanced fraud detection (credit check)
• PCI-compliant payment processing
• Direct integration with fuel stations and EV networks

This gives companies full control over the entire payment flow—from charge to invoice.

All under one roof: white label apps and loyalty

Our white label apps and portals give customers insight into transactions, invoices, charging sessions, and mobility costs—as well as their CO2 impact and usage patterns. Add smart loyalty, and you boost customer value and retention.

Build long-term relationships with subscriptions

Customers want clarity, convenience, and choice. With our subscriptions module, you can build flexible EV plans, parking bundles, shared mobility services, and more—completely under your own brand. A powerful new revenue stream and a proven retention model.

Because our apps are fully agnostic, you stay in control of what you connect—hardware, networks, or data. Thanks to our GraphQL API structure, you integrate seamlessly with any ERP, CRM, or back-office system. You stay in control. We provide the foundation.

Ready to take the next step?

The EV market is growing. Customers are changing. Margins are shifting. But those who invest in data, technology, and experience today will lead tomorrow.

MoveYou supports that journey with smart white label solutions, secure payments, and complete control of your mobility services. Curious what we can do for your organization? Request a free demo today.