Love’s unveils retail media network

Love’s Media Group aims to connect brands with professional drivers and travelers nationwide.

Love’s Travel Stops has announced the launch of Love’s Media Group, the company’s own retail media network designed to reach professional truck drivers at scale. 

Leveraging Love’s network of 662 locations across 42 states, the new platform transforms the retailer’s physical and digital touchpoints into a unified advertising ecosystem. This spans fuel pump screens, in-store digital signage, the Love’s Connect mobile app, and the My Love Rewards loyalty program.

“Love’s Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners,” said Patrick McLean, Chief Marketing Officer at Love’s. “With our nationwide footprint and deep relationships with both professional drivers and travelers on the road, we can offer advertisers something no one else can – direct access to a high-volume, high-intent audience in motion.”

To lead the initiative, Love’s has appointed Tommy Greenberg as Senior Director of Love’s Media Group. Greenberg brings retail media experience from Lowe’s, where he helped build Lowe’s Media Network, and Roundel (Target Corporation), where he led retail media sales and forged innovative partnerships.

Love’s Media Group is currently collaborating with select brand partners to refine its platform, aiming to deliver measurable results and industry-leading capabilities for advertisers targeting America’s travelers.