OKQ8 appoints Ulrika Göransson as new Retail Director in Sweden

Appointment part of the company's strategy to strengthen market position and meet future retail needs.

OKQ8 has named Ulrika Göransson as the new Director of its Swedish retail operations. The appointment is part of the company’s long-term strategy to reinforce its market presence and adapt to evolving trends in the Swedish retail sector.

Göransson brings extensive experience from leadership roles in Swedish retail. She began her career at ICA Group and later held several commercial positions at Clas Ohlson. She also served as CEO of Teknikmagasinet, where she led significant strategic transformations, and currently holds the position of CEO at Zetas Trädgård.

“Ulrika has a unique combination of strategic leadership and operational execution. Her experience, customer focus and ability to drive change will be invaluable as we continue to develop our business,” said Karin Eriksson, CEO of OKQ8.

In addition to her executive roles, Göransson has worked as a consultant specializing in strategy and business development.

Commenting on her new role, Göransson added: “At a time when customer needs, technology and business models are evolving rapidly, there are both great opportunities and a strong need for development. I look forward to building on OKQ8’s strong position to help transform service stations into even more relevant and attractive destinations, where sustainability, innovation and customer experience go hand in hand.”