Repsol adds Levaduramadre products to expand culinary offer

The partnership will see Levaduramadre set up sales points at 100 Repsol service stations over the next three years, further enhancing the company’s culinary offerings.

Repsol has signed a strategic agreement with Levaduramadre to offer a wide range of sourdough breads, pastries, and artisanal sweets at its service stations. 

This collaboration marks another step in the company’s ongoing transformation of its business model at its stations, with a clear focus on adding value for customers. The company aims to sell artisanal bread at 100 of its stations in the coming years, aligning with its broader strategy of offering high-quality, handcrafted products to its clientele.

“This partnership with Levaduramadre, Spain's leading producer of artisanal bread, underscores our commitment to quality products in our stores and allows us to provide additional reasons for customers to visit our stations,” said José Barreiro, Executive Director of Mobility Iberia at Repsol.

Levaduramadre, part of the Comess Group, will establish corners inside station stores, with the first location already operational at a station in Madrid.

Repsol has been selling bread and pastries across stations for several years, having sold over 15 million loaves and pastries last year alone. This makes the company one of the largest bread sellers in the country, further solidifying its position in the food service sector.