Shell transfers Indonesia mobility business to local joint venture

Brand and fuel supply to remain under Shell through licensing and trading agreements.

PT Shell Indonesia, a subsidiary of Shell plc, has reached an agreement to transfer its mobility value chain operations in Indonesia to a newly formed joint venture between Citadel Pacific Limited and Sefas Group. 

The deal marks a significant move in Shell’s broader strategy to reshape its global portfolio in line with its Capital Markets Day roadmap. While the transaction includes Shell’s retail fuel business and related supply and distribution operations, which currently encompass around 200 branded sites, most of them company-owned, it excludes Shell’s lubricants division in the country.

Citadel Pacific, a seasoned Shell brand licensee across multiple Asia-Pacific markets, joins forces with Sefas Group, Indonesia’s leading Shell lubricants distributor, in this new venture. The move underscores continued confidence in the Indonesian energy and mobility sector.

Shell will retain full ownership of this segment, which it continues to grow through investments such as its Lubricants Oil Blending Plant and the ongoing construction of a new grease manufacturing facility in Marunda.

The transition is expected to be completed next year. Once finalized, Shell’s presence will remain in the market through brand licensing agreements. High-quality fuels will continue to be supplied via Shell Trading, ensuring uninterrupted service and quality for Indonesian customers.