SPAR International taps AI to enhance data analytics

The retailer is partnering with Circana to deliver curated data insights to its partners worldwide.

SPAR International will enhance its access to data insights and benefit partners around the world with curated analytics.

The company has announced a partnership with Circana, a leading advisor on the complexity of consumer behavior. This agreement aims to enhance the brand’s utilization of data insights to enhance its digital customer-centric strategies.

The collaboration will enhance SPAR country organizations’ access to a unified view of insights on customer loyalty, utilizing AI to highlight trends reflected through data, and support their customer-centric initiatives.

"We are delighted to announce this partnership with Circana which will support us by offering our partners great insights to enhance customer experiences. Circana is an innovative partner who shares our vision of being locally relevant and internationally strong," said Tom Rose, Head of International Operations at SPAR International.

With this global agreement, partners from around the world will be able to utilize data insights to strengthen business operations and inform strategies

The collaboration can help identify ways in which SPAR retailers identify audiences, activate marketing initiatives, and then measure the effectiveness of campaigns.