Vivo Energy unveils new brand identity

This new look symbolizes the company's optimism about Africa's future and its dedication to fueling the continent's growth.

Vivo Energy, the African company behind the Shell and Engen brands, has launched its refreshed brand identity. This new look symbolizes the company's optimism about Africa's future and its dedication to fueling the continent's growth.

Established in 2011, Vivo Energy has rapidly expanded its footprint and now operates over 3,900 service stations in 28 dynamic African markets. The company's operations encompass the sourcing, distribution, marketing, and supply of high-quality fuels and lubricants through its extensive retail network and directly to commercial customers.

The refreshed brand represents a strategic move towards an exciting future, according to the company. This transformation underscores Vivo Energy's commitment to its vision: "To be Africa's leading and most respected energy business."

The company employs around 6,000 individuals, reflecting its significant contribution to local economies and communities.