7-Eleven expands Gulp Radio to 5,000 stores across the U.S.

The company aims to reach over 12,000 stores by the end of 2025, including Speedway and Stripes locations nationwide.

7-Eleven announced the expansion of Gulp Radio programming to 5,000 stores across the U.S. by the end of 2024 and more than 12,000 stores by the end of 2025, adding Speedway and Stripes locations nationwide. 

Currently in more than 4,000 stores, Gulp Radio network offers an opportunity to influence the shopper at the point of purchase by deploying advertising and messaging via in-store audio. Once fully deployed at scale, Gulp will be one of North America's largest commercial radio networks enabling advertisers to reach 13 million daily shoppers.

This expansion is the result of an extended partnership with audio retail media platform Qsic, which has allowed the retailer to develop and bring audio messaging to market. 

"Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment. Qsic's audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners," said Mario Mijares, Vice President of Marketing, Insights, Loyalty and Monetization Platforms at 7-Eleven.

Through Qsic's AI-powered creative audio development, the brand can generate localized audio advertisements that reach target audiences during peak times.

Launched in October 2022, Gulp Media Network is a retail media network designed to leverage 7-Eleven's customer purchase and behavioral data. This closed loop solution can track ROAS and iROAS by deploying advertising and messaging through social, display, gas pump TV's, connected TV ads and CRM.