Casey’s expands retail media reach

Collaboration with GSTV brings new forecourt video experiences and enhanced advertising opportunities to over 2,900 convenience stores.

Casey’s is taking a major step forward in its retail media strategy through a new partnership with GSTV, the national digital video network specializing in fuel and convenience retail. The collaboration aims to enhance the retailer’s Access Retail Media Network, expanding its reach and capabilities across thousands of forecourts.

Starting this fall, Casey’s will integrate GSTV’s platform to manage and operate branded video content across its fuel dispensers. This move will strengthen the chain’s ability to deliver targeted, high-impact messaging to on-the-go consumers and help partner brands connect with audiences at the moment they’re most likely to make a purchase.

“With more than 2,900 locations across 19 states, we offer advertisers unmatched scale and access to unique audiences,” said Justin Coaldrake, Senior Director of Omnichannel Guest Experience and Media at Casey’s. “By combining this new GSTV partnership with our existing in-store offerings, we’ll have over 30,000 digital screens across our ecosystem.”

The company’s forecourt media will give advertisers expanded access to its audience. GSTV reports that viewers spend up to five times more in the hours following a fuel transaction, further underscoring the channel’s retail potential.

The partnership marks another milestone in Casey’s retail media journey, which began with the launch of Casey’s Access in 2023. Together with GSTV, the retailer is positioning itself as a powerful player in the evolving retail media landscape, offering brands new ways to drive visibility and growth within the convenience sector.