Emarat partners with Rostamani Group to advance mobility in the UAE

Collaboration aims to redefine customer experience through integrated mobility and service solutions.

Emirates Petroleum Company (Emarat) and AW Rostamani Group (AWR Group) have signed a Memorandum of Understanding (MoU) to establish a strategic partnership focused on enhancing mobility solutions and customer experience across the United Arab Emirates.

The agreement combines Emarat’s nationwide fuel retail network with AWR Group’s expertise in the automotive sector to explore integrated solutions such as loyalty program integration, seamless fleet-fueling services, and co-branded initiatives aimed at creating greater value for motorists.

Ali Khalifa Al Shamsi, CEO of Emarat, said the partnership is designed to raise service standards at fuel stations across the country. “At the heart of this collaboration is a shared ambition to define a new standard for fuel station experiences in the UAE, and we are excited to now move forward in developing the innovative solutions that will achieve this goal,” he noted.

Both companies confirmed that the partnership will also prioritize innovation, sustainability, and the highest standards of safety and quality in developing new solutions.

Tom Fux, CEO of AWR Automotive, emphasized the customer benefits of the collaboration. “Our partnership with Emarat is a significant step in our commitment to enhancing the lives of our customers. By combining our automotive expertise with Emarat’s market-leading network, we are creating a more holistic and convenient journey for every motorist in the UAE, both today and in the future,” he said.

Founded in 1980, Emarat is one of the UAE’s leading energy providers, operating a network of service stations offering fuel, retail, and automotive services alongside a wide range of commercial fuel, natural gas, and lubricant products.