Huck’s leverages data to optimize operations and services

The retailer has tapped PriceEasy to enhance decision-making and improve the customer experience across its network.

Illinois-based fuel and convenience retailer Huck’s is ramping up its operations and offers by leveraging data-powered analytics to improve decision-making processes.

The retailer has partnered with analytics and pricing solutions provider PriceEasy to enhance operations and deliver more value to customers across its over 130-location network. This collaboration will enable the chain to adopt advanced insights and tools to optimize their decision-making and strengthen their competitive edge.

"We are excited to partner with PriceEasy and look forward to working together to unlock new opportunities for growth and operational efficiency," said Landon Bayley, Vice President of Petroleum at Huck’s.

This partnership underscores a shared vision of leveraging technology to empower better decisions, enhance customer experiences, and achieve long-term growth.

With its first convenience store opened in 1974, Huck’s has grown from its Grayville, Illinois, roots to a brand operating across five states. Today, Martin & Bayley, Inc. operates over 130 locations throughout Illinois, Indiana, Missouri, Kentucky, and Tennessee.