RaceTrac enhances marketing operations through automation

The retailer will deploy store-profile based marketing guides to improve efficiency and reduce errors during deployment.

RaceTrac is enhancing its marketing capabilities with a new automated solution deployed across over 580 retail locations.

The company has deployed AccuStore's store-profile-based marketing guides, which use automation to ensure accuracy and timeliness in store-level marketing plans. This upgrade will help the retailer streamline its processes, boost efficiency, and reduce errors often linked to large, generalized marketing documents that may not meet the needs of individual store managers and associates.

“The Store Specific Marketing Guides reduce the amount of time our associates spend on execution and improves execution placement,” said Sadie Lewis, Marketing Director of Promotions and Campaign Strategy at RaceTrac.

AccuStore generates marketing planning documents specific to each store’s footprint. The GSP company uses each store’s profile to tailor the information that appears in the store’s planner.

Headquartered in Atlanta, Georgia, family-owned RaceTrac has been serving guests since 1934 and currently operates over 800 retail locations under the RaceTrac and RaceWay brands across 14 states.