Repsol and Primor Partner to bring self-care to service stations

New partnership looks to integrate lifestyle offerings into convenience-driven locations.

Repsol and Primor have launched a new collaboration aimed at offering beauty and personal care products at service stations across Spain and Portugal. This initiative, which spans approximately 1,500 Repsol stations in Spain and 350 in Portugal, introduces a novel concept of a “beauty stop” for travelers.

Under the campaign slogan “Next Stop: Your Beauty Routine,” customers will find exclusive beauty kits designed to cater to a variety of personal care needs. The kits feature products from two popular Spanish cosmetic brands. Beauty Drops offers products such as hyaluronic acid and retinol to address diverse skincare needs. Meanwhile, viral brand You Are The Princess provides two kits tailored to specific audiences.

Priced at €9.99, the kits emphasize accessibility and convenience for customers. Designed for use during travel or as thoughtful gifts, this initiative aligns with the growing demand for personal care products in non-traditional retail spaces, such as service stations.

The partnership reflects a broader trend of integrating lifestyle offerings into convenience-driven locations.