Jacksons launches fourth edition of Boise State football trading cards

Exclusive retailer teams up with student-athletes Latrell Caples and Breezy Dubar in 2025–26 campaign.

Jacksons Food Stores has unveiled the 2025–26 set of Boise State football collectible trading cards, continuing its role as exclusive retailer for the fourth consecutive year. The new packs will be available at Jacksons and ExtraMile by Jacksons stores in the Treasure Valley by the end of the week, priced at $12.99.

Each pack includes 14 cards, with a one-in-10 chance of pulling a signed card from players. These include Cameron Bates, Ty Benefield, Latrell Caples, Kage Casey, Breezy Dubar, Sire Gaines, Matt Lauter, Maddux Madsen, A’Marion McCoy, Marco Notarainni, Malik Sherrod, and Jayden Virgin-Morgan. 

“Creating something that excites the fans and supports the student-athletes has been special,” said Cory Jackson, President of Jacksons Food Stores.

This year, Jacksons partnered with wide receiver Latrell Caples and running back Breezy Dubar through NIL agreements. Both will appear in the retailer’s marketing campaigns and special promotions tied to their on-field performances. 

After a Caples touchdown, fans can buy a 49¢ fountain drink on Mondays with Jacksons Let’s Go Rewards, while a Dubar touchdown unlocks the $1 “Breezy Bundle” — a hot dog and fountain drink — on Tuesdays.