Vivo Energy unveils Shell’s new visual identity in Ghana

The new branding includes a redesigned logo, improved infrastructure and enhanced layout to reflect the brand’s approach to the evolving landscape of mobility.

Vivo Energy Ghana, the exclusive marketer and distributor of Shell branded products and services, has unveiled a new visual identity in a service station in Accra.

The new visual identity features a redesigned Shell Pecten logo on the canopy with an imposing presence for improved visibility, a slim canopy fascia with a curved edge, and an eco-friendly red LED duo strip for enhanced visibility at night-time. The new prime signs have been lowered for better visibility, making it easier for customers to view prices while on the road.

“We are proud to unveil the newly revamped Shell Manet service station with a design that reflects our vision for the future of mobility and a dedication to serving the evolving needs of our customers. It’s a symbol of our commitment to innovation and excellence,” said Kilai Muasya, Acting Managing Director of Vivo Energy Ghana.

Other retail partners and offers at the Manet station include a well-stocked convenience shop, quick service restaurants including KFC and South Indian cuisine by Sri Lankan restaurant The Station. 

Other amenities include Quick wash laundry services and Sesil ventures offering a wide range of services including steam car, engine and alloy rim detailing, and car body dent correction.

Shell Manet is the latest addition to Vivo Energy Ghana's portfolio of branded stations, sporting a new visual identity that signifies the energy giant's forward-thinking approach to the evolving landscape of mobility.